About the Region

The Bay of Plenty is one of New Zealand’s favourite holiday destinations. Generations of Kiwis have grown up playing on sandy beaches, swimming in the warm coastal waters and relaxing under clear blue skies.


White sand stretches for 125km along our Pacific coastline and gives way to abundant orchards, fertile farms, and lush green hills.

The prosperous city of Tauranga sits on the harbour’s edge and is home to thriving cafés, bars and restaurants, boutique shopping, picturesque parks, a world-class port and friendly locals.


This is where early Māori chose to migrate to, and the region’s rich natural resources led Captain Cook to declare it the ‘Bay of Plenty’ when he first saw it in 1769.

Getting There

Bay of Plenty is located along the stunning, signposted self-drive route, The Pacific Coast Highway, which follows the East Coast from the Coromandel Peninsula, through the Bay of Plenty and around the East Cape to Hawkes Bay. It is an easy 2.5 hour scenic drive from Auckland, passing through kiwiana townships and coastal communities along the way.