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Summer is here, make sure you get your share
I had some feedback from a client the other day that I thought was interesting. They had reduced their advertising spend but had not noticed significant drop-off in business. This business should however reflect the number of visitors coming into the country. She had indicated that they were happy with this. Of course my view is that your business should at least be growing at the visitor growth rate. In fact the goal should perhaps always be to gain a little more market share!
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