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Home » arrival Magazine » Advertising Benefits » Measurability
In order to get the most from your participation in 'arrival' it is essential to have some form of measurability.
We have a number of suggestions that you may like to consider.
- Use our coupons section to make an offer that is specific to arrival readers. The better the offer naturally the more likely it will be redeemed. We have found that travellers very quickly find out what are the best 'deals' so avoid having conflicking offers or 'better' deals in other publications as this will significantly reduce redemption rate. Also ensure that your website does not conflict with or provide 'better' deals. If it is not a special offer, ie anybody can get that deal by just asking or walking in then do not call it a special offer. For many operators our discount coupon section had proven to be one of their top redeption promotions
- Obtain an 0800 number that is specific to your participation in 'arrival'. The cost is minimal and you can track the exact number of responses from the phone number. Click here for details from Telecom.
- Obtain an URL that is specific to your participation in the 'arrival' publication. For example, if your web site URL is www.arrival.co.nz, then you could use www.arrivalnz.co.nz (or similar) for all advertising in the publication.
While traditionally we do not like to promote a different web address than our standard address we need to take into account that the majority of people viewing the publication are only in New Zealand for a short term stay.
How do you get another web site URL?
1. You can obtain a quote from your current web master or
2. 'arrival' can arrange it for you. Our cost are as follows:
- Domain name charge one off $49.50 plus GST
- Set up to track hits to site one off $60.00 plus GST
- Hosting of name monthly $10.00 plus GST
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